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The Costly Oversight at Big Corporate Events: Forgetting the Heart of Your Business

In the corporate world, where emails often replace face-to-face conversations and Zoom meetings have become the new boardroom, the value of physically bringing your team together cannot be overstated.

Cue Drumroll…Annual company conferences, retreats, or offsite events! These are incredible opportunities for organizations to appreciate their people.

Now here’s the kicker…

Companies are willing to pour hundreds of thousands of dollars into lavish corporate events, and conferences, with a hefty slice of the budget often dedicated to fine dining and, well…booze. 

Don’t get us wrong;  a little boozing at company events is all the rage, BUT… more often than not, there’s a fundamental oversight - the core essence of these gatherings frequently gets neglected in an unassuming way - your PEOPLE.  

This misstep isn't just a minor hiccup; it's a significant missed opportunity to leverage the rare and valuable occasion of having your entire team together in one room.

Remember, this isn't just about putting faces to names or finally seeing the person behind those witty emails in 3D. It's about creating shared experiences that can transform the dynamics of your team.

How Do You Do That? 

By delivering a carefully crafted 2 hour Team Building event to pivot the focus back to where it truly belongs—on your people.

But here’s the thing:  most team building events suck. Walking around with balloons between your legs isn’t gonna cut it – a real team building event MUST engage and keep the attention of your smartest people… something cool, interesting and extraordinary. 

Let's get real for a moment. Most of us spend a significant chunk of our waking hours at work. According to a study by Oxford University researchers, happy employees are up to 13% more productive. See Study: research study,. This isn't just a number pulled out of thin air; it's backed by rigorous academic scrutiny. But how do you make your employees happier? 

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How Do You Make Them Feel Like They're Part of Something Bigger Than The sum of Its Tasks and Deadlines? 

Through shared experiences. They’re what stories are made of. When your team faces challenges together, they’re not just working together. They’re building a shared narrative, a collective memory that says “we’re in this together”. 

This is crucial for nurturing a sense of belonging and community within your organization.  

Silos must be broken down! When team members from different departments or levels of hierarchy interact in an informal setting, it breaks down barriers.

The CEO isn't just a name on an email signature but a human being (who may struggle at an activity that the lowest level employee is great at). This humanization of the workforce leads to more empathetic relationships within the company, fostering an environment where employees feel valued and understood.

Let's not beat around the bush. Investing in an engaging and memorable team building event isn't an optional extra; it's a crucial strategy for any company looking to thrive.

It's about recognizing that your team's well-being and the relationships among its members are just as important as their skills and productivity.

In conclusion, an epic team building event at your next large company gathering is more than just a break from the norm. It's a catalyst for stronger relationships, a happier workforce, and, ultimately, better productivity. Your company culture, and your bottom line, will thank you for it.

Thank you for reading! Drop a comment! We’d love to hear from you

What did you do at your last company conference or event?